Krossing Over Arts Festival is all about intersections: between contemporary dance and other art forms; between local and international artistic approaches; and between the public and artists.
A dynamic composition of ever-moving typographic elements and abstract visualizations is employed to build an identity that celebrates the nature of dance. Each of the uniquely mesmerizing patterns was algorithmically generated from the sounds and music of the performances while trying to capture the essence of the performances themselves. Altogether, the visual identity is the response to the intangible basis on which contemporary dance takes its roots.
CREDIT
- Agency/Creative: Behalf Studio
- Article Title: KOAF’19 Identity
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Vietnam
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Research
- Industry: Non-Profit
- Keywords: Dance, Performance, Art, Festival, Root, Generative, Algorithm, Sound, Music,
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
