Kleinjan Groenewald is a freelance photographer with a passion for film. He tasked us with creating his logo (and also needed a little advice on setting up his website). Familiarising ourselves with his amazing work, we agreed that we needed to create a simple, unique logo that takes a backseat and allows the images to be the hero. We also felt that the logo had to represent the fact that he is still very much an old-school-film-guy (who respects the craft) but visually feel fresh and contemporary.
CREDIT
- Agency/Creative: Blood, Sweat & Polony
- Article Title: Kleinjan Photography Identity
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: South Africa
- Market Region: Global
- Project Deliverables: Brand Identity, Branding, Graphic Design, Research
- Industry: Entertainment
- Keywords: Logo / Graphic Design / Photography / Film / Minimalism / Contemporary / Worldmark
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
