Brand: Kit Nut is a newly established food brand in Iran. The main focus of this brand is on nuts. The brand uses a modern process to produce unique products. This unique process became the main idea of ​​the branding structure. Kit Nut is more than a Nut. The tagline of this brand is derived from the same unique thinking in production. Because in addition to maintaining the quality of the product, this product also causes happiness and joy. So it’s more than a Nut.

Design: According to the brand strategy and tagline, I tried to convey the brand concepts in the packaging completely to the target audience. The text on the design, in addition to showing the type of product, also refers directly to the brand tagline. Colors are used to separate products, and the same represents happiness and joy. The product photo is used very simply and individually, as if the text refers to the photo. The photo of the product is placed in such a way that the target audience notices the contents before seeing the text, even if the lower part of the product is covered by a shelf talker in market.

The uniform designed for the brand makes it show itself perfectly on the shelf. The audience simply finds it and chooses. The brand Kit Nut must be position a friendly brand in market. According to the target audience group, in addition to making the design attractive to the adult target audience of the year, it has also been tried to be attractive and lovable for children. These products are the beginning of the company’s production and in the future the company’s production will increase with other products.