Project Overview

A multifaceted activewear fashion clothing brand focused on performance and quality by designing its products and incorporating a unique blend of fabrics and materials, offering customers a distinctive and functional clothing line. This approach allows them to cater to active individuals who prioritize style and performance in their apparel.

Sustainability: Monte is considering incorporating sustainable practices into their business. This includes using eco-friendly materials, implementing ethical manufacturing processes, and exploring options for recycling or repurposing materials.

Bespoke: They only offer bespoke services to select football teams, they design and manufacture anything from accessories (water bottles, sunglasses) to apparel for them to resale in their stores.

Design Strategy:  Monte’s Visual Identity aims to create a cohesive and sophisticated design. The logo of Monte features the Logotype with a separate Symbol. The­ black/white/platinum logo is solid and timeless, it’s the most concrete and serious thing in the brand’s collections, which balances the provocative and outrageous designs of the brand’s collections.

The logotype and symbol are minimalist; however, this is not a drawback in fashion companies. Such a minimalist logo gives a creative force behind the brand a chance to develop various clothing experimenting with styles, colors, and trends as much as they want. Due to this, even if the brand’s apparel style happens to change soon, Monte won’t necessarily have to modify its logos. An understanding of the industry and competitors influences the design choice. The logotype should differentiate the brand while remaining relevant within the industry’s visual landscape.

The logo design prioritizes simplicity to ensure easy recognition and recall by utilizing clean lines, and clear typography, it becomes a memorable element that consumers can quickly associate with the brand. Considering its adaptability across various media, both digital and print. It should maintain its integrity and legibility regardless of size, background, or medium, ensuring consistent brand representation. A timeless design that ensures longevity, preventing the need for frequent redesigns that could confuse customers.

The brand color palette is carefully selected to align with the brand’s values and resonate with the target audience.

The logotype and symbol become a visual representation of the brand’s essence, values, and aspirations, creating a powerful tool for brand recognition and connection with consumers.