BeDandy commissioned Steven Noble to illustrate the new Kirk & Bright Scotch Whisky packaging labels: a new whiskey brand with punk accents. The Whiskey Lodge launched this new disruptive and colorful entry-level whiskey brand which are Shaking up the codes of a market still dominated by traditional imagery, these young malts, distilled, refined and bottled in Scotland, are intended for novice enthusiasts, both demanding on quality and sensitive to a differentiating approach.
Originating from a single distillery in the Scottish Highlands, this 8-year-old malt offers the taster a very inviting and straightforward nose, marked by vegetal and exotic fruit notes, an elegant floral touch, and a beautiful sweetness with buttery accents. The palate is smooth, delicately apricot-flavored, carried by a beautiful acidity and pleasant freshness, with a very appetizing length. A round and very smooth whisky, ideal for embarking on the exploration of the vast world of single malts.
“In the world of whisky, various types of enthusiasts coexist. Some seek simplicity and authenticity, while others, on the contrary, adopt a more prestigious attitude. There are also experts who aim to discover very refined references. Kirk & Bright caters to an entirely different category: novice yet discerning consumers, particularly attuned to current trends. For them, the appearance of the container is as crucial as the quality of the content.They don’t resonate with the often too classical realm of Scotch whisky and constantly aspire to stand out. Kirk & Bright is the spark they’ve been waiting for”.
CREDIT
- Agency/Creative: Steven Noble Illustrations
- Article Title: Kirk & Bright Whisky Label Illustrated by Steven Noble
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: BeDandy
- Market Region: Global
- Project Deliverables: Illustration
- Industry: Food/Beverage
- Keywords: Kirk & Bright, illustration, Steven Noble
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Credits:
Illustrator: Steven Noble