Branding and packaging design for handmade candies. King of Candy is the name behind a Greek family business of traditional confectioners. Colourful design blends with fun elements to create the candy store signage, packaging and all printed materials. The colour coding of the packaging series refers to 3 different flavor categories: traditional, fruits and fruit mixed flavors.
CREDIT
- Agency/Creative: Kostis Sotirakos
- Article Title: King of Candy Packaging Design
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Greece
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Tone of Voice
- Format: Jar
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
