Welcome to the grand stage of Matches Sports Bar & Social. Here at the heart of the action of the South East of England, we proudly introduce Matches Lager, a true game-changer conceptualised by the bars’ founder, Jon Shepard. Crafted meticulously, Matches Lager was born to be the ultimate sports companion – an easy-drinking, light yet flavourful beer that could hold its own against the big brands.

The vision was clear – to encapsulate the very spirit of sports and the socialising that comes with it, whist still retaining the fun, conversational tone of the Matches brand, which uses the strap line ‘All about the social’. The challenge? To create an unpretentious and engaging identity that resonates and speaks directly to customers and sports fans. The result? An identity that captures the fever pitch of sports fans and recreates the memory of foamy beer thrown ten feet high in celebration, when winning goals hit the net at recent World Cup and Euro football tournaments. All of this is set against the backdrop of different grass patterns that are rolled into sport fields. Game on!

The Matches font, an integral part of the identity, was crafted using the open source online recourse ‘Space Type Generator’ by Kiel Mutschelknaus. This font serves as a testament to the brands commitment to innovation and creativity, mirroring the dynamic nature of sports and the passion of sports fans, wether enjoying a drink watching at home, in the stadium or in the bar, just try and keep the beer in the glass please.