Merch «Chesty znak».
The distribution of low-quality and counterfeit products is a serious problem for both consumers and manufacturers. This not only entails financial losses, but also affects the reputation of the manufacturer, can cause moral and, in some cases, even physical damage to the consumer.

Product:​​​​​​​
«Chesty znak» is a system of digital marking and traceability of goods.
The digital marking system is a special digital code that guarantees the authenticity and quality of the goods.
By scanning the code, the buyer will have access to information about the product: information about the manufacturer, date and place of manufacture, expiration dates and storage conditions, a detailed description of the goods.

Project:
For “Chesty znak” we developed merch as part of the advertising campaign “What the products are silent about”. The main characters of the videos are products: Cheese, sneakers and BAD.
The key slogan of the merch: “Cheese. Sneakers. BAD”. In total, we developed 6 visual concepts based on lettering, kinetic typography and illustration. The released merch was a gift in the competition from the company “Chesty znak”.
In the presentation of the project you see two approaches.
The first option: an illustrative hero in the form of cheese. Style: retroperspective, old-school typography, retro pattern, traditional character from the 30s. Dynamic character pose, medium emotion detail, monochrome color scheme. Shadow style: comic dot.
The second option: an illustrative hero, modular composition, simple typography, modern retrospective of a character in a dynamic pose.
Decorative pattern on the background, auxiliary graphics, wide color palette