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Keraton at The Plaza for The Unbound Collection by Hyatt

Keraton at The Plaza for The Unbound Collection by Hyatt

Adelahaye Strategic Branding’s work on The Keraton at The Plaza by The Unbound Collection by Hyatt was an intricate process of hotel branding and re-crafting a heritage legacy, led under the creative leadership of Alexander de la Haye Davies. Our aim was to create an immersive and story-driven brand for this distinguished hotel in Jakarta.

Our comprehensive approach involved delving deep into the rich cultural heritage of Indonesia, seamlessly integrating it with elements of modern luxury. The goal was to position The Keraton at The Plaza as a prestigious and coveted destination for discerning travelers seeking an unparalleled experience.

We meticulously crafted a unique narrative that celebrated Indonesia’s vibrant cultural history while highlighting the sophisticated amenities and services of a contemporary luxury hotel. This narrative served as the cornerstone of our branding strategy, influencing every aspect of the hotel’s identity, from visual design to guest interactions.

Through strategic branding, we employed a combination of meticulous design and compelling storytelling to create a cohesive and engaging brand. This included developing a visual identity that embodied the elegance and sophistication of The Keraton at The Plaza, ensuring that every touchpoint conveyed the hotel’s distinct character and charm.

Our efforts extended to the creation of marketing materials, digital content, and on-site experiences that all worked in harmony to reinforce the hotel’s unique brand story. The result was a captivating and memorable brand experience that resonated deeply with guests, setting The Keraton at The Plaza apart in the competitive hospitality market.

Ultimately, our work, under the visionary guidance of Alexander de la Haye Davies, not only enhanced the hotel’s appeal but also established it as a benchmark for luxury and cultural authenticity in the industry. The brand we developed for The Keraton at The Plaza by The Unbound Collection by Hyatt is a testament to the power of strategic branding in creating a lasting and impactful legacy.

CREDIT

  • Agency/Creative: Adelahaye Strategic Branding
  • Article Title: Keraton at The Plaza for The Unbound Collection by Hyatt
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Indonesia
  • Agency/Creative City: Jakarta
  • Market Region: Asia
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Redesign, Brand Strategy
  • Industry: Hospitality
  • Keywords: branding, Hyatt, hotels, hospitality, adelahaye, brand design, hospitality design, unbound by hyatt, brand strategy

  • Credits:
    Creative Director: Alexander de la Haye Davies
    Project Manager: Meissy Adelia
    Senior Designer: Edwin Tedjokusumo
    Design Manager: David Tedjokusumo
    3D Artist: Rachman Reilli

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