For over 10 years, Katsuno Japan, a family-owned business committed to quality and timeless craftsmanship, has been passionately promoting the art of embroidery as a means of creative self-expression. However, in a rapidly evolving world where modern trends and technologies often overshadow traditional crafts, Katsuno recognizes the need to bridge the gap between tradition and modernity. To address this challenge, they approached andKuo to develop a new solution that showcases the beauty and artistry of embroidery while demonstrating its continued relevance and adaptability in today’s world.

Through our research, we have discovered the profound joy and fulfillment that comes from completing an embroidery artwork. The process of creating embroidery is a tranquil and therapeutic journey. As the needle gracefully dances through the fabric, each stitch is infused with passion, love, and boundless creativity. There is a growing admiration for handmade goods, which has sparked our inspiration to explore an exciting opportunity: reintroducing the Starter Kit.

As we begin this creative journey, we aim to revitalize Katsuno Embroidery Starter Kits for contemporary customers and expand possibilities beyond personal satisfaction to the act of spreading joy. The kits serve dual purposes: creating personalized artwork and gifting. It offers individuals the opportunity to infuse traditional techniques with their own unique touch, resulting in one-of-a-kind creations. At the same time, it allows people to easily share their finished masterpieces with loved ones by mailing them as heartfelt gifts, bridging the distance and bringing people closer together.

The new design introduces a vibrant color system and incorporates illustrated characters on the packaging. The blue bird playing with the grumpy lion, a pair of twinning toucans, and a sleepwalking hedgehog atop a cactus add a sense of delight and playfulness. The combination of vibrant colors and playful illustrations not only catches the customer’s attention but also creates an inviting and engaging visual experience.

The overall packaging is presented in a unique Japanese novel size (Tankōbon) format, offering convenience and portability for users. The innovative feature of double covers adds aesthetic appeal and also allows the kit to be mailed as a thoughtful gift to loved ones. With this inventive design, the kit not only provides a creative outlet but also becomes a means of sharing joy and artistic expression with others.

The new design has pushed the boundaries of what is possible, and successfully appealed to contemporary consumers who appreciate the uniqueness of craftsmanship and have discovered the joy of embroidery as a means of creating innovative works that pay homage to the past and leaving “threads” for the future.