The international transport company “Karvan” will start operating in the coming months and offers quality cargo transportation of any size by trucks in Russia, the Baltic countries, Europe and Scandinavia.

Karvan – which mean caravan in Azerbaijani.
“Karvan” had been a main way of trade and logistics for many years. I believe it will be ideal naming for the field of logistics that transports the things for many days on the long roads, and in the challenging conditions.

The company carries out cargo transportation both in Europe and Asia. The company, which plans to focus not only on land transport, but also on water transport for the future, needed a clearly legible logo on any carrier.

We needed a branding that would mean reliable cargo transportation, a reliable partner on long journeys, and could be easily read in any language. And here we are!

Logomark took its basic form from road lines. This logo, which will be created for safe long-distance transport, should exceed confidence and create trust in the customer. The bold font indicates exactly the area to which the work belongs.

My main goal was that the writing on the truck was clearly read at first glance, easy to remember and stand out from the others.

In this work, I tried to create a brand that is both memorable and easy to read. The color chosen was part of the branding and helped me convey the shape I wanted very clearly.

The main visual materials are created to extend the branding image, including various communication channels – outdoor ads, truck ads, posters, banners, social media posts and other collateral.