Karipidis Whites Label Design

Luminous Design Group – Karipidis Whites

We designed the new labels for Karipidis Estate white wines collection by reference to the classical design of Italian labels. By maintaining a well-defined hierarchy, information is direct and creates a feeling of expectation for the content. Wishing to infuse elements of origin and localisation, we have created different illustrations of storks for each variety.The legend has it that Thessaly was once filled with so many snakes that, without the storks, the Thessalians would have to leave their land. For that reason, any act against them was forbidden by law, while for the case of killing them the sentence was equal to that of homicide.