• Project

  • Region

  • Industry

Kalita Kafé Branding by Cillgold: Embracing the Natural Essence of Pure Coffee in Every Cup

Kalita Kafé Branding by Cillgold: Embracing the Natural Essence of Pure Coffee in Every Cup

Across the world, coffee has become a popular and beloved beverage. However, it is not just a simple drink; coffee carries within it an art and its own philosophy. Particularly, among the traditional manual coffee brewing methods, Kalita Drip and Pour Over from Japan have gained immense popularity among coffee enthusiasts. With a commitment to crafting refined and naturally flavorful cups of coffee, Kalita Kafe has succeeded in selecting and roasting the finest quality coffee beans, delivering distinct taste and satisfaction to coffee lovers.

Kalita Kafe is more than just a coffee brand; it is a work of art born from the fusion of coffee and nature. They understand that choosing high-quality coffee beans is crucial to achieve the best flavors. Through meticulous coffee roasting processes, the coffee beans are evenly and thoroughly roasted, resulting in a natural and rich taste.

The flavor of Kalita coffee is truly unique and sophisticated. With the Kalita Drip and Pour Over manual brewing methods, the coffee beans are gently and consistently extracted, creating a cup of coffee with herbal aromas and subtle sweetness. This flavor sets it apart from coffee brewed using other methods. Each drop of coffee is individually separated, allowing the flavors and fruit essences of each coffee bean to be maximized.

Kalita Kafe not just satisfies taste buds, but also immerses customers in a nature-inspired experience. The moment you step into a Kalita Kafe space, a profound connection with nature envelops you. The industrial-themed design, accentuated by origami flamingos hanging gracefully from the ceiling, sets the perfect stage for savoring coffee, embracing a tranquil ambiance, and engaging in meaningful conversations with friends.

In addition to its emphasis on coffee flavor, Kalita Kafe aims to portray its inherent bond with nature through its visual elements and brand design. The Kalita Kafe logo cleverly intertwines two “K-K” letters, layered atop each other, with the shape of a coffee filter. This creative fusion evokes the image of a vast coffee field basking in the radiant sunlight, while the negative space within the logo represents the meticulous process of coffee extraction. As such, the logo serves as a symbol of the brand’s affinity for both coffee and nature enthusiasts alike.

The imagery and colors used in the Kalita Kafe brand convey elegance and friendliness. The spacious and stylish industrial-themed space, adorned with origami flamingos, provides a unique and visually pleasing ambiance. The color palette chosen for the brand is cool and modern, attracting and creating a sense of familiarity for customers.

Kalita Kafe is a special coffee brand that focuses on selecting high-quality coffee and utilizing traditional manual brewing methods. The brand not only delivers exquisite flavors but also establishes a connection with nature through its logo and imagery. The Kalita Kafe space is decorated in a distinctive industrial style, offering an ideal environment for coffee enthusiasts. With the combination of flavor, nature, and captivating design, Kalita Kafe promises a unique and fulfilling coffee experience.

CREDIT

  • Agency/Creative: Cillgold
  • Article Title: Kalita Kafé Branding by Cillgold: Embracing the Natural Essence of Pure Coffee in Every Cup
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Ho Chi Minh City
  • Market Region: Asia
  • Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Identity, Graphic Design
  • Industry: Food/Beverage
  • Keywords: Logo Design, Brand Identity, Coffee, Vietnam, Kalita, Cillgold

  • Credits:
    Agency: Cillgold
    Behance: Kalita Kafé | Brand Identity | Coffee Brand

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
21
Good
Vote
7
Bad
Vote
3
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
20
Good
Vote
7
Bad
Vote
3
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
21
Good
Vote
7
Bad
Vote
3