Kakao Chocolate Bar Packaging Design Concept

Kakao Chocolate Bar Packaging Design Concept

Colombia has several regions that are ideal for growing superior quality cocoa, Kakao was born as a local venture to take advantage of this chocolate and blend it with local ingredients that offer a wealth of distinctive flavours and a special experience for chocolate lovers who are interested in the product through social networks and digital sales platforms. The packaging design was therefore made to position the chocolate as a artisan collection of eye-catching products that consumers will want to try one by one. The packaging is solved with a label with detailed information about the origen and specific characteristics and presented as an infographic. As a final touch, a series patterns were generated to represent Colombianness through geometries that evoke native fabrics in very vibrant colours.

CREDIT

  • Agency/Creative: Gabriel Franco
  • Article Title: Kakao Chocolate Bar Packaging Design Concept
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: Colombia
  • Agency/Creative City: Tunja
  • Market Region: South America
  • Project Deliverables: Packaging Design
  • Format: Box
  • Substrate: Pulp Carton
  • Industry: Food/Beverage
  • Keywords: brand identity chocolate bar chocolate packaging Food foodpackaging graphic design logo Logo Design Modern Design packaging design

  • Credits:
    Creative director: Gabriel Franco

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
2
Good
Vote
5
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
2
Good
Vote
5
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
2
Good
Vote
5
Bad
Vote
0
 soaptoday
movies123
soap2day.to