“Packaging and rebranding project for the Italian brand De Cecco. I wanted to keep their classic color scheme, but changed the hues to give it a fresh update. The idea was to make packaging that would stand out next to other brands, but still have a traditional feel. The circle is a recurring element both in the typography and the cut-outs. This is a School of Visual Arts project, issued by Louise Fili.”
CREDIT
- Agency/Creative: Kajsa Klaesén
- Article Title: Kajsa Klaesén – De Cecco
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
