For lovers of liberty, not conforming to the standards. The brand honours the freedom to dress, fuelled to a great extent by the counterculture source; the brand prioritises creativity, authenticity, eccentricity and personality of the pieces. From the golden ratio, the font ¨Greggo¨ was developed, bringing more personality and exclusivity to the #marca, carrying the details and concepts of life philosophy based on its values.
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CREDIT
- Agency/Creative: Kaiko Oliveira
- Article Title: Kaiko Oliveira Creates Identity for Greggo Store for Freedom Lovers
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Experience, Brand Identity, Brand World
- Industry: Fashion
- Keywords: store, freedom, fashion, clothes, greek
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
