A human’s relentless drive to make a lasting impact and transcend the limitations of time ignites the pursuit to create something greater than ourselves, something that endures beyond eternity.
In our quest to craft an unparalleled creation, we sought to capture the essence of the most precious element of all – time. For what is more precious than the elusive, intangible nature of time, a treasure beyond measure, worth more than all the riches of this world combined. Thus, we named our creation Kaālafter the Hindi word for time, a celebration of its fleeting yet invaluable nature.
Approach: Crafted in crystal and shaped like an hourglass representing the essence of time, it exudes an aura of luxury and sophistication. The artful metal pillars enveloping the beautifully diamond cut crystal bottle serve as a striking representation of the past, present, and future, reflecting the importance of history, the significance of the present, and the possibilities of the future. It is crowned with an ancient Indian Sun dial, a symbol of the passage of time that adds a touch of regality and elegance to the overall design. Kaāl, crafted with timeless excellence, is a celebration of the wondrous and intricate tapestry of time.
- Agency/Creative: Firstbase
- Article Title: Kaāl – A Timeless Excellence
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Gurgaon
- Market Region: Global
- Project Deliverables: Brand Identity, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Luxury, Whisky, Singlemalt
PR: Priya Singhvi