The Design Challenge
From the moment we teamed up with Playbuddy, the mission was clear: create a brand identity and packaging that reflect their commitment to quality, safety, and joy for pets and their owners in South Africa. We needed to Balance playful energy with premium design, disrupt an already crowded market, all while appealing to a wide range of pet owners. It was crucial to capture the essence of the bond between pets and their families while maintaining a fun, approachable tone.
We were up for the challenge!

The Design Solution
Bringing Playbuddy to Life
A brand identity that radiates both warmth and trust by using playful and emotive typography, combined with a quirky mascot. For Playbuddy’s packaging, we focused on creating a design that’s visually engaging, with playful colours and bold typography, while integrating elements that communicate the brand’s premium quality.

We choose yellow for the brand’s core colour – a colour that represents friendship, warmth and happiness. Every design choice was made to reflect Playbuddy’s promise of fun, safety, and comfort—while also ensuring the packaging stands out on the shelf and grabs the attention of discerning pet owners.
From the smallest details to the overall look, Playbuddy’s packaging tells the story of a brand that’s all about enhancing the lives of pets and their families.

The Result
A Pawsome Success!
After countless hours of collaboration and creativity, Playbuddy has officially launched! We’re so proud of the final result—packaging that’s not only eye-catching but also tells the story of a brand committed to enhancing the life of your pet, through day-to-day play!

It’s always rewarding to see a brand come to life, especially when it makes a difference in the lives of pets and their owners. Look out for the newly designed packaging in your nearest pet-stores across the country.