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juice3D – Three Peaks

juice3D – Three Peaks

” Three Peaks® is New Zealand’s first ultra-premium Manuka honey brand.Our brief was simple. “Avoid common honey packaging cliche’s” and design a stunning custom glass jar and closure for the world’s most magnificent Manuka honey.Three Peaks® Manuka honey is sourced from the volcanic central plateau of New Zealand’s North Island, a globally recognised conservation area and national treasure. The structural packaging design has been created to reflect this remote and spectacular wilderness through its tapered silhouette that references the cultural taonga*, Mount Tongariro.The Tongariro Jar is an elegant and iconic structural packaging design that unashamedly showcases this magical product and captures it’s miraculous environment of extreme beauty and rugged purity.*taonga; (in Maori culture) an object or natural resource which is highly prized.”

CREDIT

  • Agency/Creative: juice3D , Thomas Flinn
  • Article Title: juice3D – Three Peaks
  • Project Type: Packaging
  • Format: Jar
  • Substrate: Glass

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