Planning events, even the smallest one, can be stressful.
The last time I wanted to plan a small birthday party for my younger brother, getting a cake vendor alone was a hassle.
Let’s not even talk about when my friend was planning her wedding. The frustration she experienced just to secure a venue! Phew!
Thinking about all this recently, I wondered, “What if there was a platform that could make event planning easy and fun? How would it look like? How would it sound like?”
I assembled some avengers or should I say, I called on other benders to create a befitting brand identity for this company.

The project started with naming. We needed a name that would embody the work that the brand will do. The brand will bring together several vendors to handle several things to ensure that people are able to create events easily. So when the name, “Juggle” popped up, we knew that was it.

Juggle makes event planning easier and fun for everyday people who plan small and medium sized events. The app brings together all the people you need to create event. Designers. Photographers. Caterers. Interior Decorators. Mention them!

Juggle tackles 3 main issues:
The stress that comes with roaming about or asking people if they know any reliable vendors.
The frustration that comes with working with unreliable vendors who do not show up on time or perform poorly.
Issues of defrauding where people pay for items or services and do not receive them or are tricked into paying the wrong person.

We worked on the Brand/Content Strategy, clarifying the brand’s Mission, Vision, Message, Personality and Voice. We also worked on the logo Design, Colour Palette, Typography and other brand assets. To aid Juggle’s marketing, we created a mascot and content pieces with illustrated characters.

The end result was a stunning goofy brand that, we believe, will easily attract target audience!