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Jtex Impresiones Textiles

Jtex Impresiones Textiles

The Buri Brand – JTEX

(EN) JTEX is a design and printing company located in Medellin, one of the most versatile shopping districts in terms of fashion. It is a space in constant evolution with a refined combination of fashion, design and art. JTEX started with a stamping concept for textiles and our challenge was to refresh the brand and its philosophy. Working closely with its founding partners, we wanted to create a strong, bold and contemporary brand identity that attracted the attention of managers, designers, consumers of quality content, sensitive to fashion, to information, to trends, lovers of the innovation, of the details and sensitive to the construction of more emotional relationships, good taste and young spirit. The logo of the brand is simple and bold, reflecting the rules of the classic San Serif typeface and its geometry.

(ES) JTEX es una empresa de diseño y estampación situada en Medellin, uno de los distritos comerciales más versátiles en cuanto a la moda. Es un espacio en constante evolución con una combinación refinada de moda, diseño y arte. JTEX comenzó con un concepto de estampación para textiles y nuestro desafío fue refrescar la marca y su filosofía. Trabajando estrechamente con sus socios fundadores, queríamos crear una identidad de marca fuerte, audaz y contemporánea que atrajera la atención de gerentes, diseñadores, consumidores de contenidos de calidad, sensibles a la moda, a la in- formación, a las tendencias, amantes de la in- novación, de los detalles y sensibles a la construcción de relaciones más emocionales, de buen gusto y de espíritu jóven. El logotipo de la marca es simple y audaz, reflejando las reglas de la tipografía clásica San Serif y su geometría.

CREDIT

  • Design Agency: The Buri Brand
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Jtex Impresiones Textiles
  • Brand / Project Name: JTEX
  • External Design Credits: Art Director: Andrey Buritica Creative Director: Cristian Alzate
  • Project Type: Corporate Brand Refinement
  • Strategic Deliverables: Corporate Brand Strategy, Corporate Product Brand Architecture
  • Design Deliverables: Corporate Brand Creation, Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Advertising
  • Location: Colombia
  • Market Country: Colombia
  • Market Region: South America
  • Product Category: Promotional
  • Industry Category: Manufacturing, Technology

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