For Little Mamma’s rebranding, we have completely reimagined their visual identity to make it more modern, vibrant, and distinctive. The journey began with a fresh redesign of the logo, crafted to be more powerful, clear, and memorable—a true emblem of the brand’s essence. We then explored the interplay of English and Italian in the brand’s messaging, creating a unique “italenglish” fusion. This innovative approach celebrates both languages and emphasizes a heartfelt message of love for Italian culinary traditions and the universal joy of sharing good food.
To further enhance the visual storytelling, we introduced a color palette that blends traditional Italian hues with rich Moroccan tones, creating a hybrid spectrum that is both rooted in tradition and refreshingly contemporary. This palette, combined with thoughtful graphic design elements, brings warmth, elegance, and a sense of wanderlust to the brand’s aesthetic.
Typography and poster design became key tools in communicating Little Mamma’s playful yet sophisticated personality. Bold, clean lines paired with modern and flat illustrations helped to create a striking, pop-inspired look. The result is a dynamic and cohesive brand identity that is instantly recognizable and appeals to a broad audience, bridging cultural influences seamlessly.
This rebranding represents “our taste of amore” for Little Mamma—an homage to the love of family, food, and tradition, reimagined for a contemporary world. It’s a celebration of everything that makes Italian cuisine special, presented in a way that is fresh, engaging, and full of life.