John Rabbit is a German gin with a light taste and original notes for connoisseurs of this type of drinks. Design and solution – the concept is based on a small homage to the works of Lewis Caroll “Alice in Wonderland”. A humanized rabbit dressed in a tailcoat was taken as the main character. The label is made in the form of a postage stamp to add cult character and character to the drink.
The naming is formed from the consonance of the gin drink with the name John. To make it historic and traditional, the name is made in serif typeface.
A unique bottle shape has been developed for this concept. For tactile pleasure, the bottle has fluted edges and is made of frosted glass. At the base of the bottle there is a bulging inscription “Follow the John Rabbit”.
There are places for all printed elements on the bottle. At the top of the bottle is a gold coin with the image of a rabbit’s foot in the rays of light as a symbol of good luck. In the centre of the bottle is a white postage stamp label with a black and white image of a rabbit, decorated with gold elements. At the bottom of the bottle is a black technical information label, also decorated with gold details.
The materials used – a bottle of complex shape made of green frosted glass with corrugated edges, a wrapping label made of extra white paper with a natural felt texture, foil stamping, a gold medal, natural wood and cork.
- Agency/Creative: Anton Zutte
- Article Title: John Rabbit Gin Packaging Design by Anton Zutte
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Lithuania
- Agency/Creative City: Vilnius
- Market Region: Europe, Global
- Project Deliverables: 3D Modelling, Art Direction, GIF Animation, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Rabbit Gin
Designer, Art-director: Anton Zutte