About – Nov24/Feb25
Puriphy has emerged as the new frontier in cosmeceuticals, combining dermatological innovation and botanical purity to transform skin care. Its name comes from the fusion of Purify (purify) and pH, reflecting its commitment to the science of balance.

Create a visual identity that translates the brand’s central duality: scientific precision and natural purity. The solution needed to differentiate Puriphy in the cosmeceutical market, while maintaining a sophisticated and innovative positioning.

Every skin begins with a challenge. Whether it’s dryness, blemishes or loss of radiance, the first step is to understand the imbalance. This is where science comes in. High-performance active ingredients treat the skin with precision, transforming its structure from the inside out. The result? Balanced, healthy and radiant skin.

The look was based on four stages: Organization, Science, Transformation and Balance. The narrative guides the consumer through a journey of care, making the experience more engaging and strengthening the brand’s positioning, which follows a minimalist and sophisticated concept, ensuring a fluid and intuitive experience throughout the customer’s journey and behavior.

We developed a consistent visual system throughout the project. The logo highlights the pH element, reinforcing the brand’s expertise. The geometric typography and generous spacing throughout the layout system was designed to convey hierarchy and cleanliness.

The predominant color, pure green, was chosen to break with traditional industry standards, evoking the naturalness of the ingredients.
Subtle gradients and transparencies were incorporated to represent the penetration of the active ingredients into the skin and the pure essence that Puriphy addresses