The true state of life
The concept behind Jingshi is to return to its pure, simple state of life. By picking the flavours pair with every mood, the tea plays the perfect chemical reaction in your daily life. Inspired by the woodblock printing style, the resulting design taking cues from modern aesthetics, and also celebrates the centuries-long tradition of Chinese tea heritage.
CREDIT
- Agency/Creative: Box Brand Design
- Article Title: Jing Shi Floral Tea Bag
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Hong Kong
- Market Region: Asia
- Project Deliverables: Packaging Design, Research
- Format: Flow-Pack, Pouch
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
