The Brand:
JilMil is a lifestyle Select-shop brand focused on selling products throughout life. Their emphasis on introducing beautiful yet practical design products is commendable, as it shows their commitment to creating items that are not only aesthetically pleasing but also useful in everyday life. JilMil’s approach to combining the rich and timeless taste of clothing with the Indian traditional art of hand-weaving fabrics and modern comforts is truly unique. By incorporating distinct patterns and unique colours into their designs, they are able to create a fusion of traditional and contemporary elements. This fusion allows them to offer a fresh perspective on traditional clothing, making it more accessible and appealing to a wider audience.

The Concept:
The concept of the logo for JilMil, incorporating ancient symbolism from the Indus Valley Civilization arts, is a fascinating way to showcase the brand’s connection to Indian culture and heritage. By drawing inspiration from this rich historical period, the logo pays homage to the skilled artists and craftsmen of that era, highlighting their expertise in various crafts.
The incorporation of the formation of the letters “J” and “M” into the logo’s symbol demonstrates a clever and creative design approach. It adds a personal touch and a sense of identity by integrating the brand’s initials into the overall visual representation. This not only makes the logo unique but also establishes a strong brand presence.

The Colors:
The choice of colours and the inclusion of some unicorn features in the logo further add to the symbolism and represent the brand’s vision to lead in its domain. Unicorns are often associated with uniqueness, elegance, and magic, which aligns well with JilMil’s aspiration to create distinctive and enchanting creations.