Jewelry to Enhance the Feminine Spirit

Jacson França Design Consulting – Schaer Jóias

“The concept of the brand is based on elegance and sophistication, making clear the quality of what is offered. With strong personality, the look brought is complemented by the purpose of marking special moments in the lives of customers and show that they are unique to the brand.The positioning is based on a double feeling term. “To be is power” makes a call to the public with greater purchasing power, invoking the sense that I can have what I want, and in double way, it stimulates consumers of lower financial conditions to also identify with the product, as it reflects the meaning of that enough be to power and achieve, making them all equal to their respective social positions, reinforcing the purpose of treating all customers as unique beings.”