Clout Branding – Angela Georgiou Rebrand

“Fine jewellery designer Angela Georgiou has launched a new identity with the help
of Clout Branding.

The Shropshire based jewellery designer inspired by her Greek Cypriot heritage,
re-imagines found and personal antiquities, turning them into unconventional,
contemporary pieces for UK and international clients. Clout were appointed towards
the end of 2017 to help create a more distinct positioning and brand identity.
The new identity which is focused around the idea of ‘The past re-imagined’ uses
commissioned illustrations depicting Greek goddesses wearing photographed pieces
of jewellery – the idea literally highlighting the old with the new. Clout Branding
worked with Australian illustrator Jessica Benhar to create the bold style.
In addition to the illustrative language, a series of detailed patterns were created that
further evoke heritage. The patterns give texture to packaging, bags and merchandise
to evoke a sense of opulence. The overall feel and positioning of the brand is now more
premium and enriched by storytelling.

Harry Meakin, designer at Clout Branding explains:
“We looked to Greek heritage and storytelling for inspiration. Research showed that people often attach memories or stories to jewellery and this along with Angela’s proud heritage, tactile and earthy style – where she often creates new pieces from old, led us to the idea”

Mike Smith, Creative Director at Clout Branding explains:
“Angela had seen her jewellery business grow steadily over 10 years. She wanted to
grow beyond current customer reach and create a more cohesive strategy for her product
range, but the previous brand was holding her back. She approached us to give her
a more distinct and ownable point of difference, one that would create the foundations
for her future ambitions”

Angela Georgiou, Owner at Angela Georgiou Jewellery explains:
“The new brand has really captured the spirit and approach I have to my work and it now
feels more authentic. It reflects my heritage and this is key to helping my brand stand-out.
From the moment we started working with the team at Clout Branding they have been
invaluable with advice and direction and they really did get a firm grip on my vision
and expectations.

The new identity has so far rolled-out across stationery, packaging, print and digital
marketing materials, website and on merchandise with further items and ranges to follow.”