A fresh new face for a contemporary fashion brand

Jenëk is a bags and accessories brand named after its designer and creator Zhenia Petrova, affectionately known as Zheniok, making this brand makeover a truly personal affair.

That’s why we had to update the original logo to reflect the true essence of the company. To accomplish this, we changed the handwritten typeface, dropped the pesky French accent, added a cyrillic letter, and turned the somewhat bland Jenëk into a more genuine Jenëk.

We captured the brand’s and its customers’ versatility by fusing class with a carefree attitude. To express this, we added an elliptical element, a nod to the bags’ unique base design. The vowels playfully repeat this form, while sturdy consonants reflect the more traditional aspects of the brand.

To keep things evolving without losing continuity, we went with one of the brand’s staple mood-defining colors, a vibrant hue of mantis green.

We also designed a monogram logo, a ligature of the letters J and Ё that looks like a smiley face, to further solidify a cheerful and sincere tone of this update.

Overall, the identity captures the spirit of the brand perfectly – it’s modern, lively, elegant and real.

About studio

We are ESH GRUPPA, an international brand & design agency. We create visual identities and help brands communicate via digital media, print design, environmental graphics, and illustration. We work with IT companies, cultural institutions and small business owners.

Our studio was founded by four partners, each contributing unique expertise. We own the business, create work, and 
act as the primary contact for our clients. This structure helps us to create great projects with empathy and vigor.