Design Happy – Jekl Steak on the Go
THE BRIEFIn an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality.OUR APPROACHRather than focusing on the product’s heritage we decided to draw inspiration from the unique story of each of the flavours. We created a modern picture postcard themed packaging from each of the variants moving away from muted, earthy tones to a more vibrant colour palette to appeal to broader demographic.
CREDIT
- Agency/Creative: Design Happy
- Article Title: Jekl Steak on the Go Branding and Packaging Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Bag
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
