Simplicity represents high quality and premium experience, and this is what we wanted to show to be consistent with the quality of the product, as it is a high-quality natural product with a strong and special taste. Jamie is a jam is made from organic fruits without the use of preservatives, it offers a distinctive taste and a natural experience coming from the countryside, the fruits were picked from the tree and made with great care to preserve their original taste as we are accustomed to. The jam industry is always Known for the interest in using fruits while it is open because it is known that it gives the feeling that the fruit is fresh and this is familiar to the eye, and this is common, so we wanted to differ slightly even if we used the fruit in a different way, so we put the fruits closed in a moderate nature. Because this is the same look on a tree that is in its first stage before the human intervention to manufacture it. We made sure to make the logo bold and serif, to give a sense of classic and heritage. We made the logo integrate with the rest of the design elements so that the entire design appears as a consistent design. We also used green as the main colour because it always indicates nature, and this is an indication that the fruits used are organic and fresh. We also made the fruits large in size and dominate the design like a hero because they are the source of that wonderful taste, and we made sure that they look attractive and rich in order to appear delicious and fresh, and we also made sure that they are closed as mentioned earlier so that they appear in their initial form without any human intervention, and we have made sure of the presence of leaves The leaves show that it is natural, as the leaves of the tree help produce fruits to some retro and old look. And we took into account that the design should have the same identity in the rest of the variants so that it appears in the same spirit with different fruits, whether orange, peach, or berries.