Fresh identity. Same commitment to luxury. Meet the new INCISIO, proudly based in the UAE.

The Incisio brand mark is a powerful fusion of heritage, craftsmanship, and lifestyle — reflecting the very essence of this luxury Italian-made eyewear brand tailored for the vibrant elegance of the UAE.

At the heart of the symbol lies a stylized palm tree, a timeless emblem of the UAE’s cultural richness, coastal lifestyle, and resilience. Its elegant form speaks to both nature and sophistication — perfectly aligning with Dubai’s sun-soaked beach clubs and high-end leisure settings where Incisio sunglasses come to life.

Nestled within the trunk of the palm is a horse figure, paying homage to Italian tradition and craftsmanship. The horse represents grace, strength, and the proud artisanal legacy of Italy — the birthplace of Incisio’s expertly engraved and bespoke eyewear.

Together, the palm and the horse create a harmonious visual metaphor:

A product born from Italian mastery, engraved with passion, and worn under the Arabian sun. The geometric balance and minimal elegance of the mark further echo the precision of Italian design and the bold lifestyle expression that Incisio celebrates. It’s not just a logo — it’s a symbol of engraved identity, cultural fusion, and luxury lifestyle.

Italian Soul. Emirati Spirit.

The Incisio brand mark unites two iconic symbols — the palm tree, representing the rich lifestyle and heritage of the UAE, and the horse, symbolizing Italian elegance and craftsmanship. Designed with clean, refined lines, the mark captures the essence of Incisio: luxury eyewear engraved with meaning. It reflects the brand’s identity as a bridge between Italian artisanal excellence and Dubai’s modern sophistication, making every pair of sunglasses a personal statement of style and culture.