Siblings Edoardo and Letizia Cossignani from the Marche region (Italy) had an ambition: to create a metodo classico organic sparkling wine from native grape varieties. Together we have created a brand that embodies the spirit of the Cossignani family stemming from generations of wine lovers.
The brand’s name has two souls. One is tied to tradition. The siblings’ initials form the French definite article as a tribute to the winemaking heritage of Champagne. The other, time, indicates the fundamental aspect of the production chain and is more conceptual (indeed, the classic method is a long, artisanal process). It also takes on a metaphorical and mythical value. The Cossignani consider time as an opportunity. Time is what allows them to create unique, one-of-a-kind products, to study and preserve the land they cultivate, and to remember and celebrate the family’s legacy. Therefore, the name encapsulates the company’s three cornerstones: the siblings, the classic method, and the most precious resource of all.
Mythology inspires the visual imagery of the project. The snake is the historical symbol of Chronos, the ancient deity of the passage of time. Legend has it that the snake gave birth to the cosmic egg: the universe’s treasure chest and source of everything. The logo and label shape a memorable identity through these elements. A solemn, precious and equally innovative bottle comes forth to represent the most magical part of the Cossignani’s production and their history.
“When a glass of wine is shared together may love and song live on forever.”
Edoardo and Letizia’s conviction lies in every aspect of the company: from the logo to the packaging, the name and the colours, right through to the last bubble in every glass. Time is what underpins the project: like everything good in life, our much-coveted bottle of Metodo Classico is definitely worth the wait. And time is also the most precious resource which Edoardo and Letizia are investing in the production of this unique and extraordinary idea. This philosophy is embodied in a mythical logo, with ancient roots but a contemporary spirit, and a sophisticated yet simple name.
- Agency/Creative: Andrea Castelletti
- Article Title: Italian Organic Sparkling Wine Label Design by Andrea Castelletti
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle