In April 2019, JSC Permalko one of the oldest enterprises in the alcoholic beverage industry in Russia presented a new vodka with a high-quality recipe called “Realnye Kabany”. The packaging design of it was created by UNIQA.
The name of the brand inspired us to create a large illustration of a humanized boar! Ironic style illustration is done in 2D. The charismatic character not only looks bright and attractive on the shelf. It is also well remembered. Meanwhile it carries the message of “on the same team” as a product, for the customer and his friends.
The “Realnye Kabany” is vodka for people with a good sense of humor and great taste.
CREDIT
- Agency/Creative: UNiQA
- Article Title: Ironic design for vodka “Realnye Kabany”
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design
- Format: Bag, Bottle
- Substrate: Glass, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
