The Irish Whiskey Bonding Co. is a new range of blended whiskeys, made by David and Fiona Boyd-Armstrong at Rademon Estate Distillery in Northern Ireland.
Belfast was famous for its bonded whiskey in the early 1900’s and this new brand and packaging pays homage to the city’s illustrious past.
The entire brand is built around the central idea of ‘Belfast’s unique blend’, taking the distinctive characteristics the make Belfast a great city, and the distinctive taste of blended whiskeys.
Belfast is a melting-pot of a city. A city as comfortable in the company of a docker as it is in conversation with a Nobel-winning poet.
It is a unique city with a famous industrial past, full of stories just waiting to be told.
The IWBC whiskeys reflect the city’s new energy and vigour. A revival, a celebration, a contemporary drink that’s rooted in the past.
A modern legend that’s as complex and nuanced as the city it can once again call home. Respectful, with a cheeky twinkle. Authentic, with a modern twist.
There are so many whiskey brands that stick with the trend of dark, moody colour palettes and traditional serif fonts. The Irish Whiskey Bonding Co. colour palette is modern and vibrant, paired with a series of line art illustrations of landmark buildings around Belfast. The Albert Memorial Clock, Bittle’s Bar and the Merchant Hotel (previously the old Ulster bank) all feature, alongside a series of secondary illustrations of well known old Belfast streets.
The IWBC condensed font is influenced by the Old Belfast street signs and the roundel logo replicates the the symbols seen on the top of old whiskey barrels.
The labels are overprinted with a clear varnish to highlight the IWBC name and also feature a logo stamp that overlays each illustration.
A unique blend of old and new.
CREDIT
- Agency/Creative: Pale Blue Dot
- Article Title: Irish Whiskey Bonding Co. Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Belfast
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Creative Direction, Design, Illustration, Packaging Design, Photography, Product Photography, Tone of Voice, Typography
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: brand, strategy, tone of voice, design, packaging, label, illustration, Belfast, whiskey.
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Credits:
Creative Director: John McDermott
Copywriter: Mike Fleming
Illustrator: Fru Czech