Irish Brand and Packaging Design for Wild Berry Gin

Conor Smyth – Mor Wild Berry Gin

“Branding and Packaging design for Mór rish in. At the heart of the brand is Tullamore it serves as the inspiration for the design of the label. The unique wrap around label was inspired by the Grand Canal which bends and weaves its way through Ireland and on whose mercurial banks Tullamore flourished. Mór is very much a product of its surroundings and I wanted the label to evoke this. The theme reflects the wild environment we source our botanicals from. It was also styled in this way to evoke the Adventurous Spirit theme that runs through our branding. Put simply Wild Berry Irish gin is the product of an exciting exploration into the unknown to find the finest wild berry botanicals possible.”