Showcase Creative Studio is committed to representing character in the classical music industry. They have worked with over 100 classical artists with authenticity and impact. Founder Poppy Shotts is on a mission to empower artists to run their own website and represent each individuals character.
Poppy came to Intruekirstyle with a clear idea that she wanted to invest in “proper logo design and discovery for Showcase.” She said, “I need someone with a bit of distance to help realise my vision as it’s so hard to design for your own brand! Our aesthetic is beautiful, clean, modern, with a bit of grit. We’re all about showcasing artists with authenticity, and i’m looking to clean up our own brand so that it’s clean, direct but also punchy and premium.”
These ideas were carried through the brand including a huge love for clean lines, bold typography and inspiration from Berlin design. The final brand identity embodies Poppy and her mission to create beautiful, modern and authentic websites for incredible artists showcasing their talent.
Poppy said “Kirsty and I gelled right away – she was as passionate about my brand as I am! Kirsty was really open and flexible with amendments and was great at giving me the space to discover exactly what I was looking for. She was super organised and was able to successfully to deliver a project that is incredibly close to my heart!”
Showcase’s tagline is ‘Agents Represent Talent, Showcase Represents Character.’ which this brand identity brings to light with clean lines and bold typography alongside neon pink and yellow to feel the impact that Showcase has on all of their clients.
CREDIT
- Agency/Creative: INTRUEKIRSTYLE
- Article Title: Intruekirstyle Reveals Clean and Modern Rebrand for Showcase Creative Studio
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Global
- Project Deliverables: Advertising, Brand Creation, Brand Design, Brand Identity, Brand Redesign, Branding, Design, Graphic Design, Logo Design
- Industry: Professional Services
- Keywords: Brand Identity, Creative Direction, Logo Design, Rebrand Identity, Branding, Creative Mockups
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Credits:
Senior Brand Designer: Kirsty McCusker