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Interactive Packaging for Veeba Sauce Tubes

Interactive Packaging for Veeba Sauce Tubes

MIT Institute of Design – Veeba

“This design includes a polypropylene “tray” that firmly holds together 3 sauce tubes, allowing customers to test out multiple new flavours for a discounted price.The tubes are housed by an outer tube (also polypropylene) which contains a window, which allows users to rotate the blue tray and select whichever sauce of the three they want and then slide it out of a slit at the top.This element brings an appealing interactivity to the product and makes the activity of picking sauces for a sandwich more fun for children and parents alike. The tray and outer-tube are re-usable and can be refilled the next time the user buys individual sauce tubes.The individual sauce tubes feature a a cheerful bread-slice which enjoys dressing-up and face-painting.”

CREDIT

  • Design Agency: MIT Institute of Design
  • Organisation/Project Type: Student Promotional, Self Published
  • Article Title: Interactive Packaging for Veeba Sauce Tubes
  • Brand / Project Name: Veeba
  • Project Type: Consumer Brand Refinement
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: India
  • Market Country: Afghanistan
  • Market Region: Asia
  • Product Category: Condiments
  • Consumer Packaging Format: Tube
  • Extra: Article Title: Interactive Packaging for Veeba Sauce Tubes

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