Cappelli Identity Design studio was entrusted with developing the brand identity using the Dynamic brand methodology for the inaugural Innovation Training Summit 2024 to create an engaging and memorable environment for attendees. This summit is designed to foster the exchange of ideas and networking opportunities, bringing together industry leaders and innovators.
The Dynamic brand identity concept for the Innovation Training Summit 2024 involves a sophisticated overlay of two distinct communication levels. The first level focuses on institutional communication, providing official information and key details about the event. The second level features a visually dynamic design with orange and white cells organically moving on a basic grid. This interplay creates a sense of movement and connection, reflecting the summit’s emphasis on networking and innovation.
To further enhance the brand’s modern and distinctive look, Cappelli Identity Design selected the OT L22 Variable typeface, created by the studio for Associazione Archivio Storico Olivetti. The font was conceived and designed for the 70th anniversary of Lettera 22 to celebrate Made in Italy and Olivetti’s Style (Altready published here https://worldbranddesign.com/ot-l22-the-history-of-design-written-in-a-new-font/). This font choice offers flexibility and a contemporary aesthetic, aligning perfectly with the summit’s forward-thinking ethos.
Cappelli Identity Design, as Premium Sponsor of the Business Development area, organised also three different activities dedicated to design, education and transformation.
CREDIT
- Agency/Creative: Cappelli Identity Design
- Article Title: Innovation Training Summit 2024: a Dynamic Brand Identity for the Future of B2B Education
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: ROME + MILAN + TURIN
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Redesign, Brand Strategy, Branding, Creative Direction, Design, Exhibition Design, Graphic Design, Motion Graphics, Web Design
- Industry: Education
- Keywords: brand design, brand Identity, Dynamic brand, education, training, summit, event, Italy, Cappelli Identity Design, B2B, design
-
Credits:
Creative Direction: Emanuele Cappelli
Strategy: Arianna Cappelli
Communication & External Relations: Fabio Zanino
Design: Emanuele Cappelli, Matilde Francia, Maria Jellyman, Lidia Matarazzo, Gianmario Palombo
Digital Strategy: Gabriele Colantuoni
Content: Noemi Danzi
Project Management: Domenico Casamassima, Paola Galdi
