Laken is a luxury real estate development located in Gramado, Brazil. The objective was to establish Laken as a premier luxury real estate destination, which required a comprehensive brand strategy and visual identity to resonate with discerning clients seeking an elevated lifestyle.
Challenges:The critical challenges faced by the Laken project involved a competitive market where differentiation was crucial. We needed to carve out a unique positioning for Laken amidst existing luxury properties, highlight its distinct features and attributes, and establish a brand identity that encapsulated its natural surroundings, tranquil ambiance, and upscale living experience.
Solution: To address these challenges, we developed a comprehensive brand strategy emphasizing Laken’s connection with nature, sophistication, and tranquility. Our approach to identity design focused on integrating elements of the surrounding environment, incorporating a silhouette of a flying duck symbolizing the lake’s wildlife. Moreover, we designed a custom logotype and a color palette that reflected the property’s serene setting.
Outcome: Our branding efforts for Laken Gramado transformed the project into a distinguished and sought-after lifestyle destination. The new brand identity gained significant attention and recognition within the real estate market, positioning Laken as a prestigious residential development. The modern and sophisticated branding attracted a discerning clientele, and Laken successfully enters the market with a strong brand presence. The reimagined brand identity enhanced the overall customer experience, resonating with Laken’s target audience and reinforcing its promise of nature-infused luxury living.
CREDIT
- Agency/Creative: Industria Branding
- Article Title: Industria Branding Transforms Laken into a Premier Luxury Destination
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: South America
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Brand World, Branding, Creative Direction, Graphic Design, Icon Design, Identity System, Logo Design, Poster Design, Tone of Voice
- Industry: Real Estate
- Keywords: Laken Gramado, Luxury real estate development, Premier luxury real estate destination, Brand strategy for luxury properties, Visual identity for upscale living, Nature-infused luxury lifestyle, Tranquil ambiance branding, Sophisticated real estate branding, Luxury property branding, Differentiation in luxury real estate, Upscale living experience branding, Brand identity for residential developments, Brand recognition in real estate market, Luxury living experience, Elevated lifestyle real estate branding, Strong brand presence in real estate market, Sophisticated brand recognition, Luxury real estate branding agency, Upscale property branding strategy, Luxury living experience branding, industria branding, branding agency, real estate
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Credits:
Branding: Industria Branding
