Ina’s Farm is a testament to how a small local brand can revolutionize the industry through its commitment to natural, preservative-free products. Our journey with Ina’s Farm began with the challenge of merging the traditional charm of farm-fresh products with the efficiency of modern techniques.
Inspired by the vivid world of farm animals, we aimed to craft a packaging design that reflected the brand’s commitment to natural processes and a nostalgic yet modern flavor profile.
Our approach was to develop packaging that combined the lively spirit of farm life with contemporary design elements. By incorporating vibrant animal prints in a color-coded system—blue for cow, green for goat, and golden brown for sheep—we created an immediate visual categorization for consumers.
The packaging features playful onomatopoeic names like “Muuu”, “Beee”, and “Meee” alongside “old school” labels that underscore the products’ unique characteristics. This strategic blend of modern graphics and nostalgic touches ensures that each product stands out while maintaining a cohesive brand identity across the entire range.
The results of our packaging design for Ina’s Farm have been profoundly positive, significantly elevating the brand’s visibility and consumer appeal.
The unique combination of colorful, abstract animal patterns with playful product naming has not only captivated the target demographic of young families but also set Ina’s Farm apart in the competitive dairy market. Our efforts have successfully amplified brand recognition, fostering a strong connection between consumers and the wholesome, nostalgic essence of Ina’s Farm dairy products.
CREDIT
- Agency/Creative: BoldCrest
- Article Title: Ina’S Farm Dairy Product Packaging Design Created by BoldCrest
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Albania
- Agency/Creative City: Tirana
- Market Region: Europe, Global
- Project Deliverables: Branding, Packaging Design
- Format: Bottle, Box, Jar
- Industry: Food/Beverage
- Keywords: dairy, farm, branding, packaging, milk, yogurt, food
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Credits:
Creative Director: Xhulio Joka
Project Manager: Aldo Hako
Senior Account Manager: Megi Milo
Packaging Designer: Mikel Kuqali
Motion Graphics Artist: Briken Myzeqari
Copywriter: Reada Lemnusha
Copywriter: Glen Katiaj
Illustrator: Mikel Kuqali