The ‘Dopamine Packaging’ represents Alpina’s innovative approach to packaging design, where the primary goal is to evoke pleasant emotions and sensations among consumers. By leveraging the beauty of our packaging, we aim to create an experience that positively impacts people’s mood and enhances their emotional well-being. This concept is built upon the strategic use of colors, textures, and shapes, carefully curated to resonate with our audience on a deeper level.

In celebration of Colombia’s month of love and friendship, we sought inspiration from the visual language and artistic expertise of Catalina Estrada. Catalina’s renowned talent for reimagining traditional Latin American imagery in a vivid symphony of color and symmetry perfectly aligns with our vision to spread love during this special period. Through our collaboration with Catalina, we’ve brought to life a special edition of our Alpina Arequipe with Wafers, available in two enchanting variants: one in a delicate pink hue and the other in a serene blue tone. Each variant is designed to evoke feelings of warmth, affection, and camaraderie, embodying the spirit of love and friendship.

To realize this initiative, we’ve launched 3000 units of each variant, ensuring widespread availability and accessibility to our valued consumers across the country. Our goal is not only to offer a delightful product but also to foster meaningful connections and emotional resonance with our audience during this special time. Through the ‘Dopamine Packaging’ and our collaboration with Catalina Estrada, we invite consumers to indulge in a sensory experience that celebrates love, friendship, and the joy of shared moments.