Celebrating Land, Craft and Legacy
To honor a history as rich as its bold smokey flavor, this mezcal brand concept invites you to sip the story of Oaxaca.
With mezcal’s surging popularity and explosive market growth leading to mass production, the sacred elixir of Oaxaca risked its heritage fading from the shelves. That’s why we rooted Ritual Mezcal’s brand identity in tradition, craftsmanship and elegance. The brand concept bridges palenque artifacts with the modern bar shelf, inviting consumers to experience Oaxaca’s soul through its honored spirit.
A Bottle with Deep Roots
Producing mezcal requires a deep connection with the land where agave is harvested. Every detail of Ritual Mezcal’s bottle connects to the craft of harvesting, cooking, milling and fermenting that defines this Oaxacan way of life.
Traditional earth tones of Oaxacan pottery and cookware informed the bottle’s material.
Oaxacan textiles are celebrated in the patterns on the bottle.
Natural wood tones represent the rustic tools and wooden barrels that signify hand-crafted mezcal.
Copper accents allude to the copper stills used in the traditional mezcal distillation process.
Raw parchment label paper is reminiscent of agave fibers encountered in production.
Savoring the Sip and The Story
We built the Ritual Mezcal concept to be an artisanal product handcrafted for people who value tradition, heritage and craft. Mass-produced products are often void of rich storytelling, and Ritual Mezcal injects an authentic alternative focused on a genuine connection with Oaxacan culture. Cultural aficionados and craft spirit lovers alike should sip with reverence as they pay respect to the rich tradition that brought the sacred elixir to their lips.
CREDIT
- Agency/Creative: Imaginaria Creative
- Article Title: Imaginaria Creative Honors Tradition and Land Through Ritual Mezcal’s Elevated Visual Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United States
- Agency/Creative City: Imaginaria Creative
- Market Region: North America, Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Copywriting, Creative Direction, Label Design, Logo Design, Packaging Design, Tone of Voice
- Format: Bottle
- Industry: Food/Beverage
- Keywords: #bespokebottle #packagingdesign #packaging #imaginariacreative #mezcal #mexico #cocktails #oaxaca #mezcalartesanal #agave #mixology #mezcallovers #cocktail #mezcaleria #mezcalcocktails #mezcales #mezcaleros #cdmx #maguey
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Credits:
Creative Director & Designer: Cesar Sanchez
Copywriter & Storytelling: Dane Roper
3D Generalist: Williams Vazquez
