Did you know that most granola is thrown away in the home?
Let’s change that! I’m excited to share my project, I’m ok, which was submitted to the Recreate Packaging competition initiated by Stora Enso in collaboration with Orkla.
I’m ok is more than just a granola brand – it’s a concept, brand, and packaging solution designed to tackle the problem of food waste. Our sugar-free breakfast mixes come in playful and practical portion packs, perfect for kids and teens. These packs are not only easy to combine, stack, empty, refill, and seal, but they also feature an innovative packaging foot that doubles as a lid.
But that’s not all. I’m ok is committed to sustainability and health. Health-conscious parents can choose our refill bags made of mono-material in 450g sizes. These bags can be easily poured into any refill jars at home. They come with removable paper labels that can be placed on surfaces and moved between jars, adding style to your pantry while reminding you of the granola and its best before date. And once empty, they can be recycled as paper.
With I’m ok, you can enjoy granola even after the expiry date, with confidence. Our packaging keeps your granola fresh and tasty for longer, while also reducing food waste.
CREDIT
- Agency/Creative: Schalén Studio
- Article Title: I’m Ok – The Granola Brand That’s Tackling Food Waste In Households
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Sweden
- Agency/Creative City: Schalén Studio
- Market Region: Europe
- Project Deliverables: 3D Design, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Naming, Brand Strategy, Brand Tone of Voice, Branding, Creative Direction, Design, Graphic Design, Insight, Label Design, Logo Design, Packaging Design, Product Naming
- Format: Bag, Box, Pouch
- Substrate: Pulp Board, Pulp Paper
- Industry: Food/Beverage
- Keywords: Imok, granola, food waste, branding, sustainable packaging, innovation, recreate packaging
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Credits:
Strategic Consumer Brand Expert: Lena Schalén
