The booklet tells about the residential complex by means of hand-drawn pleasant pictures. The goal is to feel the houses, not to read about them. Digital design gives way to illustrations that immerse you in an atmosphere of quiet well-being, allowing you to try it on for yourself. Instead of numbers and diagrams, stories from people’s lives and dialogues between pets come to the fore.

A booklet telling about the residential complex “Rasskazy” under construction in the city of Khanty-Mansiysk. The complex is imbued with ideas of a calm, quiet, prosperous life. A forest adjoins the yard, and next to the complex there are attractions and places for leisure and education that will suit residents of different ages and interests.

A booklet in the form of a book was made for such a residential complex, which tells about the advantages and features of houses and yards. The book is associated with stories – humane, pleasant and understandable, close and family. These associations exactly coincide with the concept of houses and will be understandable to people at first sight. We have replaced the usual cold, computerized informational sales materials with pleasant and family stories. Such a “book” is pleasant to hold in your hands and look at, and it will be understandable not only to adults, but also to children. All because the stories are presented not as text, but as dialogues and remarks of residents and their pets. These dialogues are not intrusive and periodically turn into humorous everyday scenes.

Half of the booklet is pictures with dialogues, they are made in the style of book illustrations, not commercial ones. They are hand-drawn with ink and then filled with watercolors. This technique, although labor-intensive, gives a good result – soft, hand-made, home-made pictures with pleasant shapes, hand-made lines and natural color transitions. We also preserved the texture of watercolor paper, and the booklet itself has a hard cover and selective varnish on the cover.