New branding with illustrations by Evgeniya Dyupina. Lache is a cozy pop-up coffee shop & NA bar in your neighbourhood.
When it’s time to chill, meet friends or celebrate they’re here. And it’s kids friendly since is a NA bar, so everybody could find what to do. Especially when it’s friendly tennis cup time, the special activity for the most involved in day to day life of Lache and willing to spread spring vibes. New store/cafe openings and the best music gigs in the city couldn’t be imaginable without Lache.
Simple and minimalist typography makes enough room for communication via illustrations and there are plenty of them. Basic doodles, story scenes with the characters, tennis players, etc.
Since it’s a popup project, there were used mostly easy-to-recreate things, like 3-hole punch paper, single text style, minimum decor, maximum emotion and raw data.
An especially important thing is that all illustrations are hand drawn, using realistic textures and mixed natural colors. Because it’s better to have a great time at Lache with paper cups, then not having it at all.
Black, beige and green are pillars of a DIY-like aesthetic and are handy to easily read the style. Website is coming soon as well as the first parties. Spring is soon, so don’t waste time, and plan joining the tennis cup by Lache.
CREDIT
- Agency/Creative: Evgeniya Dyupina
- Article Title: Illustrations for Lache Pop-Up Coffee Shop
- Organisation/Entity: Freelance
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Buenos Aires
- Market Region: Europe
- Project Deliverables: Illustration, Poster Design, T-Shirt Design, Web Design
- Industry: Food/Beverage
- Keywords: coffee, tennis, bar, characters, chill, shop, green, ILLUSTRATION, manifesto, Popup, texture
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Credits:
Illustrator: Evgeniya Dyupina
Designer: Maxim (Maksim) Aksenov
Mockups: Mockup.Maison, BenditoMockup, Two Define Mockups, Urban Poster Mockup
PP Neue Montreal: Pangram Pangram®
