‘Ihana’, the Finnish word for wonderful or fantastic, embodies the essence of a remarkable collaboration between Finnish Formula 1 driver Valtteri Bottas and Corrina Wright of Oliver’s Taranga Vineyards. This partnership is a testament to their shared commitment to excellence, resulting in an extraordinary premium wine venture.
Bottas, an accomplished athlete, and Corrina Wright, a sixth-generation grape grower, share a relentless pursuit of perfection. And a wine made by two such driven perfectionists was only ever going to be ‘Ihana’, the very word uttered on Valtteri’s first taste.
Finding a second home in South Australia, Valtteri’s love for exploring our landscapes and wine regions has led to an inevitable conclusion; the wines of these rolling McLaren Vale vineyards are amongst the very best in the world.
The package design reflects the spirit of ‘Ihana,’ featuring striking silver and copper foil accents that symbolise the fusion of two minds from contrasting corners of the world. The engaging and tactile foil treatment on the label is executed in an abstract pattern with subtle representations of an F1 racing flag and vineyard terrior. The wine is bottled in premium French glass and presented in a beautiful gift box, offering a premium experience inside and outside the bottle.
The first release, ‘Ihana’ Edition #1, is a true collector’s item, containing two bottles of ‘Ihana’ Shiraz, one to enjoy now and one to savour later. With only 5,000 bottles released worldwide in the first edition, each bottle is individually numbered.
“Ihana” is a collector’s gem and a must-have for passionate motor and wine enthusiasts. It’s a celebration of craftsmanship and the relentless pursuit of perfection, beautifully encapsulated in every aspect of the product.
CREDIT
- Agency/Creative: Byerlee Design
- Article Title: Ihana By Valtteri Bottas & Oliver’s Taranga
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Agency/Creative City: Adelaide
- Market Region: Global
- Project Deliverables: Art Direction, Brand Architecture, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Design, Packaging Design, Type Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2023/24
-
Credits:
Creative Director: David Byerlee