” “Los Playeros” is a personal project that we have carried out with the collaboration of Raster Digital (a Huesca company dedicated to labeling and printing large format) to welcome the summer and thank our customers loyalty last year. To do this we make an illustrated collection of the typical characters that we find in the spanish beaches during the summer.
In this collection we rescued a character to perform a limited edition of t-shirts. To deliver t-shirts we made shaped ice cream packaging to make more cool still gift and surprise our customers with a fun support. “Pedalete” was the chosen character.”
CREDIT
- Agency/Creative: Iglöo Creativo
- Article Title: Iglöo Creativo – Los Playeros
- Project Type: Packaging
- Format: Bag, Box
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
