The Silent Film Museum is a hidden gem in the cultural landscape, often overlooked due to its niche focus. To address this issue of obscurity and to enhance its appeal to a wider audience, a rebranding strategy centered around the unique aspect of silent films was proposed. This strategy involves leveraging intertitles – those critical frames in silent films where text is inserted to narrate the story or to clarify plot twists for the viewers. These intertitles are not just mere textual elements; they are an art form in themselves, a bridge between the visual drama and the audience’s understanding.

The project’s identity hinges on the creative use of these intertitles. By employing various typographies and fonts, each intertitle layout becomes a standalone piece of art that captures the essence of the silent film era. This approach to rebranding is not just about changing logos or color schemes; it’s about infusing the museum’s identity with the very soul of silent cinema – the art of storytelling without sound, where every frame and every written word holds significant meaning.

The reimagining of the Silent Film Museum’s identity is a step towards reviving interest in this unique genre of filmmaking. It’s an attempt to bring back the charm and intrigue of an era when storytelling was purely visual, punctuated by written words that guided the audience through emotional and dramatic narratives.

Special thanks should be given to the Russian Higher School of Economics (HSE Art and Design School) and to the tutor Tanya Dunaeva for their invaluable guidance and support in this endeavor. Their insights and expertise have been instrumental in shaping the direction and execution of this rebranding project, ensuring its alignment with the artistic and historical significance of the silent film era.