Identity of a Homemade Vermouth Ideal to Enjoy Every Moment

Identity of a Homemade Vermouth Ideal to Enjoy Every Moment

The quarantine inspires to create the identity of a homemade vermouth ideal to enjoy every moment.
Design of a flexible and timeless label for the bulk sale of a Mallorcan vermouth, in order to enjoy the essence of each moment. The product is the common denominator and the different labels are the protagonists, all with the same concept: “The moment”.
The user is the main actor who interacts with the product in an emotional way. You can customize the bottle with a collection of 8 labels that express a certain sensation or emotion. A variable that changes according to each moment.
The label also works as a promotional and branding element to explain the project and, at the same time, as part of the packaging itself.
The brand takes a back seat, leaving the way the product is used to the fore.

CREDIT

  • Agency/Creative: Barceló Estudio
  • Article Title: Identity of a Homemade Vermouth Ideal to Enjoy Every Moment
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Identity System, Packaging Design, Product Naming
  • Format: Bottle
  • Substrate: Glass

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